Let's Start With A Dream

We believe in creating influential content that inspires our audience towards action. Our creative team seamlessly collaborates with influencers to prepare unique content for various platforms

By enhancing public perception of brands we strive to push them above and beyond the ordinary. Our team dexterously combines data, research, and creativity to help us unlock new dimensions in growing brands

Our team nurtures superstar brands with a focus on stardom, likability, strength, and great values

We deliver consistent yet flexible strategies that are driven by purposeful research and meaningful insights

We aim to indulge customers with the brand’s essence and captivate them via engaging experiences

Our concept team develops exhaustive plans of how, when, and where brand communication should be timely presented for maximum impact

Ridah Dizenenkraft has a specialised Krafts team that creates, builds, and delivers creatives which are then brought to life. Our team of craftsmen produces creatives that are tailor-made for your brand

We believe in creating influential content that inspires our audience towards action. Our creative team seamlessly collaborates with influencers to prepare unique content for various platforms

By enhancing public perception of brands we strive to push them above and beyond the ordinary. Our team dexterously combines data, research, and creativity to help us unlock new dimensions in growing brands

Our team nurtures superstar brands with a focus on stardom, likability, strength, and great values

We deliver consistent yet flexible strategies that are driven by purposeful research and meaningful insights

We aim to indulge customers with the brand’s essence and captivate them via engaging experiences

Our concept team develops exhaustive plans of how, when, and where brand communication should be timely presented for maximum impact

Ridah Dizenenkraft has a specialised Krafts team that creates, builds, and delivers creatives which are then brought to life. Our team of craftsmen produces creatives that are tailor-made for your brand

OROFER

Anaemia Campaign

TELVAS

Doctor's Day

RCBC

Walkthrough Brochure

NISE

Whatsapp Video

TELMA H

Say Na

TENSAN

Tame Tension

Z&D

Add Life to ORS

GLUCORED

Red Man

CaseStudy

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Busy Battling Anaemia Campaign

Brief

One in two Indian women suffer from Anaemia. The condition is a highly prevalent, uet underrated, epidemic that causes 20% of all maternal deaths in India. Emcure Pharma, the leading gynaecology pharma company in India with its flagship brand Orofer XT wanted to broadcast this message to people who visit their doctor's clinic. Moreover, they wanted to drive this activity through the doctors. So involving the doctors was very essential.

Concept

The misconception that women suffer from anaemia mostly during pregrancy gave us the insigh-anaemia is more common than we think. Takinh this insight to the doctor's cabin. we decided to involve doctors to pledge for an Anaemia-free India. and recommend the women visiting their clinics to take HB test to check their leavels of Haemoglobin. Futher. we carried this message to every patient visiting these clinics via a women delivering the message "Anaemia is more common thank we think".

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CaseStudy

Doctor's Day Campaign

Brief

Doctor’s Day is globally celebrated on the 1st of July. On this day, various pharma companies wish doctors by sending them flowers, greeting cards, chocolates etc. Aristo Pharma, one of India's leading pharma companies, wanted to go an extra mile and wish the doctors in a special way.

Concept

Everyone loves to be wished or complimented in a unique way, specially if their reason for existence is summed up in a heart-warming poem. Moreover, by bringing them to life in the poem so that they can visualise these beautiful words about their existence.

CaseStudy

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RCBC walkthrough brochure

Brief

A heritage club with acres of amenities was finding it difficult to project its benefits offsite. Their efforts to impress corporate members, who did not have the time to visit the club facilities, had to be summarized.

Concept

We devised a strategy to explore non-digital channels to portray the richness and heritage of the club. A pictographic walkthrough brochure was created without any text so that the client could visualise what it would be like to experience the club facilities.

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CaseStudy

Nise

Brief

Nise, a brand of Dr. Reddy’s  is NSAID (Non-Steroidal Anti-inflammatory Drugs) used to treat inflammation, mild to moderate pain and fever. It is also a market leader in  NSAID category.
In a congested market with too many competitors, an emotional connect with the target consumer becomes essential. Nise wanted to wish the doctors on Mothers’ day in an emotional way keeping a watch on the budget for this activity.

Concept

A common message in an uncommon way that touches the doctor in unique way. Keeping in mind that more than 10,000 doctors had to be covered in one single day, we created a WhatsApp video which was so generalized yet unique that the doctor can in turn send it to their mother and wish them “Happy mothers’ Day”. This gave the brand an opportunity to reach out to their doctor base within a few minutes.

CaseStudy

Telma H

Brief

Telma, from Glenmark is a market leader in India for Hypertension. Being a market leader they wanted to pass a consistent message which aligned with their core communication of Say Na i.e. “Say Na to the combinations that cause Hypernatremia”.

Concept

We all come across instances in our daily lives which are wrong such as child labour, eve teasing, littering, etc. All of us look down upon such practices however, we never speak up against them. Clubbing this insight with ‘Say Na’ theme we executed a yearlong interactive communication on digital platform.

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CaseStudy

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Temsan

Brief

Stress/tension is one of the factors which increases hypertension. Temsan wanted to recreate a moment of ‘Tame tension with Temsan’ whenever their Medical Representative met the doctor in his clinic.

Concept

Laughter is the best medicine. Taking this insight we recreated a Tension free moment ‘a moment that makes you laugh out of a situation which is seriously placed in the real world’. We illustrated monthly jokes on trending current affairs as well as a series of jokes that would put a smile on the doctor’s face every time he saw the leaflet, differentiating Temsan and Temsan-CT.

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CaseStudy

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Z&D

Brief

Diarrhea is one of the major causes of children’s death in India. As per WHO a child should be given ORS (oral rehydration solution) and zinc supplement together for faster recovery from diarrhea. Z&D, a brand of Dr. Reddy’s wanted to pass on this message to doctors through a strong and everlasting communication.

Concept

‘Add life to ORS’. We created a story around this theme in which there was a villain, a regular boy and a superpower which turns this boy into a superhero and helps him defeat the villain.
1) Regular boy: Kid suffering from diarrhea
2) Villain: A diarrhea monster
3) Superpower: Z&D drops

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CaseStudy

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Glucored

Brief

Glucored has established India is considered as ‘diabetes capital of the world’. Every drug manufacturer wants to be associated with market of treating diabetes. Glucored a brand from Sun Pharma which has been present in this market for over two decades and having established the ideology that the color ‘RED’ amongst diabetologists is a synonym to Glucored. Being strong in personality Glucored wanted its positioning to be impactful in diabetes market as it promisingly controls the uncontrolled diabetes.

Concept

As Glucored can combat any level of type-II diabetes we gave Gluocred a personality of a superhero that controls every situation and named him ‘Red man’. We portrayed a series of daily life challenges that are uncontrolled such as pollution, traffic, etc. and brought in Red man in every situation to control the uncontrolled. ‘Uncontrol takes a toll, RED keeps it under control’.

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  • "Ridah is truly Brilliant..! Understanding people… Creative mindset… Dot on timelines!"

    Prakash Patil ( Aristo Pharma )

  • "Most creative, best known for adding life to paper!! U have the ideas in your mind and you will see it alive in the most beautiful way in few moments. Keep the good work on guys!! Its always great to work with you."

    Leena Darne ( Emcure Pharma )

  • "It is always a pleasure to work with Ridah Dizenenkraft. Doctors Day Greeting Card has been one of the most unique & appreciated campaigns. The design & concept was absolutely unique & exclusive and being a time bound campaign was smoothly executed. Their work definitely is one of the best I’ve seen so far."

    Devanshi Mayani ( Aristo Pharma )

  • "Execution of ideas using gimmick is outstanding."

    Mohammed Akbar ( Sun Pharma )

  • "Ridah is the unbeatable combination of innovation and dedication.
    They keep raising your expectations and keep meeting them with their commitment and creativity!"

    Tanvi Sejpal ( Sun Pharma )

  • "I have been working with Ridah enterprises since the time, when they were very new in the business. Over last 3 years of my association with Ridah, I see a tremendous growth in every level of work they do and Ridah by all standards has a great great potential of being a giant in Pharma communication and ideation.

    Director of Ridah, Tanveer understands the importance of communication and innovation in pharmaceutical communication. I have seen that endeavour of Ridah is to make every brand creative better than the earlier one. The print gimmicks of Ridah are one of the best in industry without any second thought. We have together done some good innovative work and it has certainly help my brands to gain attention amongst external customers and internal field force. I wish entire team of Ridah all the very best for keeping the flame of passion and innovation alive for coming years."

    Tushar Bhatt ( Group Product Manager - Glenmark )

  • "It has been our pleasure to work with this truly creative agency. Ridah immerse themselves in and understand any brief we have given and consistently surpass our expectations, delivering input/ product far better than we could have ever imagined .

    We have delighted with the quality and creativity they have shown in our Busy battling anemia theme under campaign of anemia free India.

    We are delighted to have such a successful partnership with them for more and creative pharma theme based promotional marketing solution."

    Jitendra Jamdar ( Emcure )

Tanveer Ahmed
Tanveer Ahmed Founder & Director
Sikandar Jamwal
Sikandar Jamwal Director
Samrat Jamwal
Samraat Jamwal Accounts Head
Partik Sawant
Pratik Sawant Krafts Head
Nikhil Shinde
Nikhil Shinde Creative Head

Join Us

Ridah Dizenenkraft is a team of dreamers that brings dreams to life. We push ourselves every day to creatively stretch our minds and selectively grow with diverse people from within and outside the industry. To develop explosive ideas, our day starts with laughter and ends with playfulness. And in the middle, we work tirelessly to create meaningful messaging.

So if you’re creative, dynamic, and want to make your dream a reality, we’d love to meet you! Let’s start with a dream together!

Ridah Dizenenkraft Private Limited
804, Vakratunda Corporate Park, Off Aarey Road, Vishweshwar Nagar,
Goregaon (East), Mumbai – 400063, Maharashtra, India.
Tel : (+91) 2266973327 || Email: info@ridah.in